In part one of our video series, we talked about the key drivers for creating a successful subscription business and discussed the dreaded Air Gap; the void between where data lives and how it is used to engage with customers.
So how do you make the most of the data you have? And determine what actions change customer behaviour to drive the most loyalty? The answer is subscriber intelligence.
In this video, you can find out what subscriber intelligence is and how it can help your subscription business bridge this gap.
Watch part two to discover the three fundamental elements of subscriber intelligence – then how to take action fast.
- First, you need to know where your subscribers are right now – what stage of the customer journey are they at?
- What’s the context – how did they get there and where are they going?
- Next, what actions can you take in real-time to change your subscribers’ behaviour?
Want to see more?
See how Singula® Subscriber Intelligence can drive sustainable growth for your business, read more here.
If you missed part one of our video series don’t worry you can still watch it here.