WE ARE PASSIONATE ABOUT DRIVING SUBSCRIBER GROWTH
And have been for the past 20 years. Our hands-on experience has helped leading subscription companies navigate dramatic changes in their markets and the way in which consumers interact with products and services.
DISCOVER DECISION MOMENTS
A customer who is about to sign up to a service needs to be treated differently to an existing customer who wants to upgrade their package. Therefore it is critical for operators to have the flexibility and ability to drive personalised offers and promotions and our Decision Moments framework provides your business with the power to engage with subscribers and drive long term loyalty.
The key to growing revenues is understanding the full customer journey and we believe there are 8 key Decision Moments a customer will experience when engaging with a subscription service
Try the service
Using the service
Adding new bundles
Rejoin with ease
“We’ve worked with Singula Decisions for over 13 years to manage our customer billing and communications. The decision to deploy the Singula® Subscriber Intelligence Platform significantly extends our relationship enabling us to put data at the heart of our subscriber management and marketing activity. We’re always looking at how we can better engage our subscribers at every stage of the customer journey and with Singula Subscriber Intelligence we’ll be able to utilise new technologies like machine learning and AI to personalise real-time interactions.”
“Using AI to drive customer engagement through Singula® Subscriber Intelligence powered by Microsoft Azure shows the potential of cloud-based technologies to transform businesses today. We are working with Singula Decisions to enable businesses to benefit from new technologies like AI to deliver customer experiences that enhance relationships and help grow revenues.”
“EPCC has a long history of working with companies to enable them to benefit from advances in digital technology. Through the practical application of data science, our collaboration with Singula Decisions will result in better services for its customers and so directly increase the company’s competitive edge.”
PSYCHOLOGY OF A SUBSCRIBER
Subscribers are human. It’s fascinating to explore the psychology behind how we think, feel and behave when interacting with our TV subscription services.
Part 1: Acquisition
Delve into the mindset of a subscriber when they sign up to a service
Part 2: Growth
Discover proven best practices to increase average revenue per user
READY FOR A DEMO?
If your current solution is creaking and you need to scale your subscription business get in touch for a chat and a demo.