Predictive models within the Singula® Subscriber Intelligence platform show Racing TV which customers are likely to leave so the right next best action can be taken to maximise retention.
Growing a subscription business that continuously adapts and changes in a fast-paced market presents a wide range of challenges. Our 20 years’ experience and 100+ projects under our belts gives us the deep domain experience to make a difference to your subscription business and driving long-term ARPU.
identifying high-risk churners
in the last 2 hrs before an event
Since 2018, Singula Decisions has helped BT Sport deliver major boxing, UFC and WWE pay-per-view events including Tyson Fury vs Deontay Wilder, Conor McGregor vs Donald Cerrone and WWE Royal Rumble.
10+ MILLION CUSTOMERS
moving from free to paid
TV subscriptions are growing in the Philippines. Singula Decisions supports ABS-CBN to drive conversion of customers from free content to paid services for their TV brand iWant.
in churn by offering payment holidays
Singula Decisions conducted analysis for Zee TV, revealing customer segments that were choosing to cancel subscriptions prior to the summer. A payment holiday was offered so customers could pause their subscription for 8-12 weeks.
of paid subscribers in one week
Sony B4U selected Singula Decisions to launch and manage their subscription service in the UK. Our practical advice on the best acquisition strategies, resulted in Sony growing their subscriber base very quickly.
from targeted win back campaigns
Working with Singula Decision, eir Sport is able to understand micro segments based on sporting team preferences, then use this intelligence to action targeted win back offers and promotions.
“Extending audience reach without compromising security is one of the biggest challenges facing premium content broadcasters today. As a sports broadcaster with high-value content like premier league football and rugby union this is especially true, we have chosen Singula Decisions to help us overcome this challenge. Singula Decisions’ robust platform and extensive experience in the media industry make it an ideal partner for such an important part of BT Sport.”
“As an established and trusted partner of ITV Box Office, Singula Decisions extensive experience in successfully delivering both pay-per-view (PPV) and subscription TV means they really understood our need for a robust, scalable solution. We felt their philosophy around treating PPV viewers as long-term subscribers aligned with our over-arching strategy as we further develop our ITV Box Office service.”
“We’ve worked with Singula Decisions for over 13 years to manage our customer billing and communications. The decision to deploy the Singula® Subscriber Intelligence Platform significantly extends our relationship enabling us to put data at the heart of our subscriber management and marketing activity. We’re always looking at how we can better engage our subscribers at every stage of the customer journey and with Singula Subscriber Intelligence we’ll be able to utilise new technologies like machine learning and AI to personalise real-time interactions.”
“With a combination of insight, expertise and next-generation technology from Singula Decisions, we will be able to hone our approach to subscriber management and improve strategic marketing campaigns – to ultimately achieve a consistently positive customer experience, win new subscribers and produce greater profitability”
“I am most grateful to you, and all your staff, for handling the digital television switchover customer interface so professionally. You are making a really terrific impact on helping those who need advice.”
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We are really proud of our 20 years’ experience working with subscription businesses. Tap into our knowledge and let us help you drive sustainable growth.