London, 30 June 2020 – Singula Decisions, specialists in Subscriber Intelligence, today announces a strategic partnership with iSportconnect, The Worlds Largest Private Business Sport Network. Working together, Singula Decisions will leverage iSportconnects vast experience in the sports market to validate the businesses proposition and go-to-market with the Singula® Subscriber Intelligence platform.

The multi-award winning platform combines Singula Decisions extensive domain experience with artificial intelligence and machine learning techniques into three fundamental components that are designed to drive subscription growth.

Employing the proven Decision Moments segmentation model, businesses can understand where their subscribers are at the eight key stages of the customer journey. The Subscription Scorecard then determines the true characteristics of each customer and ensures the content, service and communications being supplied equates the with demand-driven factors that include usage, satisfaction and willingness to pay. With this trajectory, the Action Library provides pre-loaded and tested actions that businesses can use quickly to react and change customer behaviour.

Speaking on the announcement, Singula Decisions CEO Bhavesh Vaghela said: “As a business we have been helping sports brands for over 20 years; we ran our first PPV event in the 90s and have launched many sports subscription and pay-per-view services worldwide. With the disruption in the sports market, businesses need to react much quicker to market conditions as they fight to keep their subscribers. We were thrilled to be working with iSportconnects hugely experienced team – helping us to further develop our solutions to fit the market need.”

iSportconnect CEO Sree Varma added: “We are absolutely delighted to be able to welcome Singula Decisions on board with iSportconnect. They have a terrific business which provides a huge benefit for platforms with subscribers, whether that be OTT channels, Pay-TV or pay-per-view and we look forward to helping them further along their journey.”


Watch the new Q&A session with iSportconnects Ben Page and Bhavesh Vaghela where they talk about the changing landscape of subscriptions in recent years; the key drivers to created a successful subscription business and how to overcome significant data challenges then react in real-time when driving subscriber growth. You can watch here.


You can also check out highlights from the iSportconnect eMasterclass series where Bhavesh joined Paul Stimpson, EVP of Rights at DAZN and Clive Cottrell, Director of Marketing at Racing TV to provide their expertise on ‘Understanding Your Pay TV and OTT Subscribers’. Simply click here.

ABOUT isportconnect

iSportconnect’s Consultancy division works to help our clients with commercial development, marketing and communications and business strategy surrounding the world of sport. We help to provide business intelligence, global sports market entry strategy and support and are constantly on hand as advisors 24/7 for our clients. Some of our consultancy clients include the likes of LaLiga, Sodexo, Tata Communications, Hookit and ATPI.