Network4, the largest independent media and television group in Hungary, has chosen Singula Decisions, the subscriber growth specialists, to boost growth of its subscription-based over-the-top (OTT) service Arena4+.

Launched in August 2020, Arena4 broadcasts a huge variety of sports content including Bundesliga, EFL Championship, MotoGP, NFL, NHL, PDC Darts and more. Since it’s launch Arena4+ has been available to watch in both standard definition and high definition on the Vodafone TV service.

The company wanted a provider with extensive domain experience to provide consultancy services and support them to acquire, retain and grow their subscriber base.

“Arena4 is Hungary’s new face of sports and has a great line up of top sports franchises.  To compliment the linear channel, we have recently launched Arena4+ as a SVoD service which helps us deal with fixture clashes whilst also providing enhanced TV features such as multi-camera modes. We are operating a B2C and B2B2C model with our broadcast platform partners.” says Nick Doff Development Director at Network4 “We are delighted to be working with Singula Decisions in the next stage of our journey to bring high quality, global sports content to a growing audience.”

Singula Decisions will work with Network4 to develop:

  • Customer acquisition campaigns to engage customers in paid subscription services
  • Develop best practice initiatives for long-term subscriber growth
  • Profile subscribers to prevent churn and find actionable cohorts
  • Develop anti-churn campaigns to drive subscriber retention and growth

Steven Thurlow, Singula Decisions CEO commented “As a business we have been helping sports brands for over 20 years; we ran our first PPV event in the 90s and have launched many sports subscription and pay-per-view services worldwide. With the disruption in the sports market, businesses need to react much quicker to market conditions as they fight to keep their subscribers. We were thrilled to be working with Network4 to increase subscriber growth of their Arena4+ OTT service.”

If you want to find out more about our specialist consulting services and how our experts can help grow your subscriber base contact us or arrange a meeting with Stuart Brodie at NAB2022 between 24th – 27th April.