Singula® Subscriber Intelligence platform wins recognition for innovation; helping subscription based businesses bridge the ‘Air Gap’ between their subscriber data and being able to use it effectively to proactively engage customers.
London, 18th May 2020 – Singula Decisions today announced the Singula® Subscriber Intelligence platform is a recipient of the 2020 Future Best of Show Award, presented by TVB Europe.
Future’s Best of Show Awards are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, cost efficiency and performance in serving the industry. A Special Edition of the award program was held this year in the absence of a physical NAB Show, with entries judged on their written nominations.
“We are absolutely delighted to win the Special Edition 2020 Future Best of Show award,” says Bhavesh Vaghela, Singula Decisions’ Chief Executive. “We are passionate about driving subscriber growth for our clients and this award is fantastic recognition of the hard work of the Singula Decision’s team; combining our extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn subscriber data into something so tangible that it will transform the way subscription businesses engage with their subscribers.”
The Singula® Subscriber Intelligence platform combines over 20+ years domain experience into three fundamental components that are designed to drive subscription growth. Employing the proven Decision Moments segmentation model, businesses can understand where their subscribers are at the eight key stages of the customer journey. The Subscription Scorecard then determines the true characteristics of each customer and ensures the content, service and communications being supplied equates with the demand-driven factors that include usage, satisfaction and willingness to pay. With this trajectory, the Action Library provides pre-loaded and tested actions that businesses can use quickly to react and change customer behaviour.
This is the third win for Singula Decisions since the launch of the Subscriber Intelligence platform, receiving previous accolades as winner of NAB Show Product of the Year 2019 in the AI/ML category and TVB Europe Best of Show at IBC 2018, whilst also achieving a finalist position at the IABM BaM award last year. Singula Decisions, will featured in the Best of Show Awards Program Guide alongside the other winners, to be distributed in digital edition form to more than 95,000 readers of Radio World, TV Technology, Digital Video, Video Edge, Government Video, Pro Sound News, Sound & Video Contractor, Broadcasting & Cable, Next TV and TVB Europe in the coming weeks.
“Our thanks to the many companies that participated in this year’s program under such unusual circumstances,” said Paul McLane, Managing Director of Content in Future’s B2B Media Technology Group. “It’s clear from the nominations and the outstanding winners that despite the current health crisis, technology innovation remains strong in our industry.”