The Singula Decisions team has arrived in Amsterdam for IBC2019, and we can’t wait for the doors to open tomorrow! The TV market remains behind in adapting to this data-driven world, and we’re excited to show both pay-TV and OTT operators how to drive action for data insight to offer a completely unique and personalised experience for their customers.
This year, we are moving from Hall 14 to Hall 1 stand C27, exhibiting alongside our partner Microsoft.
Full Product Launch of Singula® Subscriber Intelligence
It’s been a year since we showcased Singula® Subscriber Intelligence, our AI-driven platform to the market, and we are coming into IBC2019 with our full product launch. Singula® Subscriber Intelligence, powered by Microsoft Azure AI, has already helped a number of leading broadcasters as part of initial beta trials. In one of the campaigns for Racing TV, it doubled conversions and predicted with over 94% accuracy high-risk churners in a free trial programme. Since the pilot, Racing TV has now deployed the platform to deliver real-time customer engagement and gain valuable insights across their entire subscriber base.
Singula® Subscriber Intelligence enables TV providers to use real-time customer data to gain a full view of their subscribers throughout the customer journey. The platform creates a Single Customer View of subscribers and uses predictive models, created in partnership with Edinburgh University, to determine the next best action for each and every one of your customers.
Singula Decisions and Microsoft partner
Singula Decisions is working alongside Microsoft to help service providers engage and monetise their audiences. This year, we are helping operators grow audiences while increasing advertising and subscription revenue by delivering unforgettable experiences.
If you’re at the IBC, be sure to visit us on booth 1.C27 for a demo of Singula® Subscriber Intelligence, or alternatively you can book a meeting here.
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