London, 2 April, 2019 – Singula Decisions, the subscriber intelligence specialist, today announced that its AI-driven subscriber intelligence platform, has been nominated for an NAB Show Product of the Year Award in the Artificial Intelligence/Machine Learning category. The awards, which are launching this year, recognise innovative new products and technologies being showcased at NAB Show 2019, which runs April 6 – 11 in Las Vegas.

Singula® Subscriber Intelligence is built on the Microsoft Azure platform. It provides subscriber intelligence, recommending ‘next best actions’ that empower pay-TV operators and over-the-top (OTT) providers to take a more informed, data-driven approach to customer engagement. The platform leverages AI and machine learning to proactively strengthen customer relationships, boost revenues and entice new subscribers. Several leading broadcasters have tested the platform as part of a beta trial, including Ireland’s eir Sport, Racing TV and ITV Box Office, the pay-per-view live events arm of Britain’s leading commercial broadcaster.

“Receiving a nomination for the inaugural NAB Show Product of the Year Awards is tremendously exciting,” says Bhavesh Vaghela, Singula Decisions’ Chief Executive. “Singula® Subscriber Intelligence is debuting in the US at NAB Show 2019, where we will be showcasing how artificial intelligence can be used to drive more targeted and personalised customer engagement for pay-TV and OTT service operators looking to gain an edge in today’s highly competitive marketplace.”

Singula Decisions will be at the Microsoft stand (SL6716) in the Las Vegas Convention Centre at NAB Show, demonstrating how Singula® Subscriber Intelligence enables operators to utilise data in real time – including billing, demographic and behavioural information – to determine the right subscriber actions to take at key stages in the customer journey.

Singula Decisions’ Pre-Sales Consultant Andy Johnston will give a presentation on ‘How to use AI and machine learning for precise customer engagement’ in the Microsoft Theatre on Wednesday April 10th at 10.30am.

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