Subscriber intelligence platform wins recognition for ground-breaking advances that empower pay-TV and OTT operators to transform customer experience

London, 11 April 2019 – Singula Decisions, the subscriber intelligence specialist, today announced that Singula® Subscriber Intelligence, has won the inaugural NAB Show Product of The Year 2019  in the AI/Machine learning category. The awards, which were announced April 10 in Las Vegas at NAB Show 2019, recognise innovative new products and technologies being showcased at the event.

Built on Microsoft Azure, the platform provides subscriber intelligence and identifies ‘next best actions’, empowering pay-TV operators and over-the-top (OTT) providers to take a more informed, data-driven approach to customer engagement. The platform leverages AI and machine learning to proactively build subscriber loyalty, grow revenues and win new customers. Singula® Subscriber Intelligence has already been tested by a number of leading broadcasters as part of a beta trial, including Ireland’s eir Sport, Racing TV and ITV Box Office, the pay-per-view live events arm of Britain’s leading commercial broadcaster.

“We are absolutely thrilled to have Singula® Subscriber Intelligence win at the first NAB Show Product of the Year Awards,” says Bhavesh Vaghela, Singula Decisions’ Chief Executive. “This is fantastic recognition of the hard work the Singula Decisions’ team has been doing to enable pay-TV and OTT providers to transform their customer experience and better engage with subscribers at each and every stage of the subscriber journey.”

He adds: “Going forward, being able to utilise artificial intelligence and machine learning to drive targeted and personalised customer engagement in real time will be critical for pay-TV and OTT service providers aiming to gain a competitive advantage in today’s crowded TV marketplace.”

Singula® Subscriber Intelligence made its debut in the US market at the NAB Show 2019. Singula Decisions demonstrated how the platform enables TV service providers to draw on available customer data in real time – including billing, viewing, demographic and behavioural information – to gain a full single customer view of each subscriber at key decision moments in the customer journey and then determine the ‘next best action’ that strengthens the customer relationship.

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