IQ.
In preview

The intelligence layer: insight, control, automation.

A growing suite of insight and decision tools — the moments that matter, made tangible, built on 25 years of live subscriber operations.

NET SUBSCRIBER GROWTH
+18,240this quarter
Insight Hub · Portfolio overview
Updated just now
Active subscribers
1.24M
+3.1%
Monthly churn
2.1%
-0.4 pt
ARPU
£12.40
+£0.60
At-risk
18,900
+1,200
Subscriber movement
AdditionsChurn
Top churn drivers
Payment failure34%
Low engagement27%
Price sensitivity22%
Content gaps17%
RECOMMENDED PLAY
Target 4,200 at-risk trial converts with a save offer
Projected to recover £1.9M ARR — highest-value segment idle 30+ days.
Launch play
IQ.

One engine does the thinking.

Every Singula Decisions IQ tool — IQ.Copilot, IQ.Deflect, IQ.Save, IQ.Suggest — promises recommendations, scorecards and decisions. Underneath every one sits a single platform — Singula Decisions IQ — doing the thinking. It works like a good doctor: it spots the symptoms, judges overall health, then prescribes the treatment.

Notices

The signal engine

Checks everything we know about a subscriber against a list of things worth noticing — Payment Fragility (their card keeps failing), Discount Cliff (their discount runs out in three weeks), Season Cliff (the rugby they signed up for ends this month). Every one is a sentence a human can read — never a mystery number from a black box.

27 named signals
Judges

The scoring engine

Rolls every symptom into simple headline numbers — a health score out of 100, how likely a subscriber is to leave, how much room there is to grow them — always with the reasons attached. Never “health 34”, always “health 34 because their payments keep failing and viewing has dropped off.”

Health score · with reasons
Acts

The decision engine

Decides the single best thing to do, right now, through the right channel — only real offers from the client's pricing & offer catalogue, within limits the client controls. Someone mid-cancellation gets a save offer, never an upsell. Every recommendation arrives priced and prioritised.

Priced · prioritised · in-catalogue

The signal engine notices · the scoring engine judges · the decision engine acts — facts go in one end, and out comes something a retention manager, a care agent or the subscriber can actually use, with the “why” attached at every step.

The tools are what you use. Singula Decisions IQ is what they run on.

Singula Decisions IQ is the platform inside every tool — 25 years of knowing what to look for, written into software. It runs on the system that already runs your subscriptions, so it reasons from complete, live subscriber facts rather than a sample of them — and every conclusion arrives as a sentence your team can argue with.

The toolkit

Decision moments, made tangible.

Each tool turns data into a decision — for the analyst, the agent and the subscriber.

IQ.Simulator

SLV what-if simulator

Flex churn, ARPU and acquisition cost — watch lifetime value reshape live.

Finance · Strategy

IQ.Suggest

In-account & agent widgets

Live suggestions for the agent at the point of contact, and the subscriber in-account.

Care · Self-service

IQ.Chat

Predictive web chat

A chat that knows who it's talking to — a decision on every reply.

Engagement

IQ.Save

Save Squad workbench

At-risk subscribers ranked by save-value, offers pre-ranked and ready.

Retention

IQ.Deflect

Cancel deflector

Turns the cancel button into an intelligent retention moment.

Self-service

IQ.Copilot

Ask-anything assistant

Ask the platform anything — segments, insight, actions, in plain language.

All teams

IQ.Onboard

Onboarding orchestrator

New joiners drifting to churn, surfaced by name with the fix pre-loaded.

Lifecycle

IQ.Treasury

Subscriber treasury

Value the subscriber book like a portfolio — and rebalance it.

Finance

Singula Decisions IQ is being built out now — several tools are live in preview. Talk to us about early access for your team.

The architecture

Singula Decisions IQ sits at the centre.

The transactional platform feeds Singula Decisions IQ; Singula Decisions IQ drives the tools; every action loops back as measured outcome. The tools are what your teams use — Singula Decisions IQ is the platform they all run on.

SUBSCRIBER
joins · pays · pauses
cancels · returns
Subscriber Management
the transactional truth
Pricing & Offer Catalogue
packages · prices · discounts
Offer Governance
client guardrails via IQ Console
IQ.
Singula Decisions IQ
The engine
Customer Facts
the data that powers everything below
Powers
Signal engine
Scoring engine
Decision engine
Singula Decisions IQ Tools
IQ.Copilot · IQ.Deflect · IQ.Save · IQ.Suggest · IQ.Onboard · IQ.Treasury
Actions executed — save offers, card prompts, nudges, winbacks
Feedback loop — outcomes written back, measured success replaces estimates

Put intelligence to work on your three numbers.

Twenty minutes to see Singula Decisions IQ in action, and where it's headed.

Book a demo