IQ.
In preview

The intelligence layer: insight, control, automation.

A growing suite of insight and decision tools — the moments that matter, made tangible, built on 30 years of live subscriber operations.

NET SUBSCRIBER GROWTH
+18,240this quarter
Insight Hub · Portfolio overview
Updated just now
Active subscribers
1.24M
+3.1%
Monthly churn
2.1%
-0.4 pt
ARPU
£12.40
+£0.60
At-risk
18,900
+1,200
Subscriber movement
AdditionsChurn
Top churn drivers
Payment failure34%
Low engagement27%
Price sensitivity22%
Content gaps17%
RECOMMENDED PLAY
Target 4,200 at-risk trial converts with a save offer
Projected to recover £1.9M ARR — highest-value segment idle 30+ days.
Launch play
IQ.

One engine does the thinking.

Every Singula Decisions IQ tool — IQ.Ask, IQ.Deflect, IQ.Save, IQ.Suggest — promises recommendations, scorecards and decisions. Underneath every one sits a single platform — Singula Decisions IQ — doing the thinking. It works like a good doctor: it spots the symptoms, judges overall health, then prescribes the treatment.

Notices

The signal engine

Checks everything we know about a subscriber against a list of things worth noticing — Payment Fragility (their card keeps failing), Discount Cliff (their discount runs out in three weeks), Season Cliff (the rugby they signed up for ends this month). Every one is a sentence a human can read — never a mystery number from a black box.

27 named signals
Judges

The scoring engine

Rolls every symptom into simple headline numbers — a health score out of 100, how likely a subscriber is to leave, how much room there is to grow them — always with the reasons attached. Never “health 34”, always “health 34 because their payments keep failing and viewing has dropped off.”

Health score · with reasons
Acts

The decision engine

Decides the single best thing to do, right now, through the right channel — only real offers from the client's pricing & offer catalogue, within limits the client controls. Someone mid-cancellation gets a save offer, never an upsell. Every recommendation arrives priced and prioritised.

Priced · prioritised · in-catalogue

The signal engine notices · the scoring engine judges · the decision engine acts — facts go in one end, and out comes something a retention manager, a care agent or the subscriber can actually use, with the “why” attached at every step.

The tools are what you use. Singula Decisions IQ is what they run on.

Singula Decisions IQ is the platform inside every tool — 30 years of knowing what to look for, written into software. It's what makes the capability so difficult to replicate.

The toolkit

Decision moments, made tangible.

Each tool turns data into a decision — for the analyst, the agent and the subscriber.

IQ.

Agent

Workflow assistant

A general-purpose assistant across every subscriber workflow.

Automation
IQ.

Ask

Ask-anything assistant

Ask the platform anything — segments, insight, actions, in plain language.

All teams
IQ.

Chat

Predictive web chat

A chat that knows who it's talking to — a decision on every reply.

Engagement
IQ.

Deflect

Cancel deflector

Turns the cancel button into an intelligent retention moment.

Self-service
IQ.

Onboard

Onboarding orchestrator

New joiners drifting to churn, surfaced by name with the fix pre-loaded.

Lifecycle
IQ.

Save

Save Squad workbench

At-risk subscribers ranked by save-value, offers pre-ranked and ready.

Retention
IQ.

Simulator

What-if simulator

Flex churn, ARPU and acquisition cost — watch lifetime value reshape live.

Finance · Strategy
IQ.

Suggest

In-account & agent widgets

Live suggestions for the agent at the point of contact, and the subscriber in-account.

Care · Self-service

Singula Decisions IQ is being built out now — several tools are live in preview. Talk to us about early access for your team.

The architecture

Singula Decisions IQ sits at the centre.

Your source systems feed facts into Singula Decisions IQ. The engine turns them into signals, scores and decisions; the tools your teams use turn those into action — every one confirmed by a person, then handed back to your systems.

Client source systems
Subscriber, billing & CRM Streaming & viewing platform Payments & PSP Campaign & marketing tools Care & contact centre Content, catalogue & rights Consent & preferences App store & partner billing
Translated into facts

subscribers · subscriptions · payments · discounts · plan movements · viewing · contacts · campaigns & outcomes · seasons, rights & fixtures

IQ.
Singula Decisions IQ
The engine
Facts
CustomerCatalogue CampaignContext
Memory
Events Movement
Produces
Signals Scores Decisions
Singula Decisions IQ Tools
IQ.AgentIQ.AskIQ.ChatIQ.DeflectIQ.OnboardIQ.SaveIQ.SimulatorIQ.Suggest

every action confirmed by a person before it runs

Integrations and handoffs to source systems

Put intelligence to work on your three numbers.

Twenty minutes to see Singula Decisions IQ in action, and where it's headed.

Book a demo