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Cookie Policy.

Updated 27th July 2026

This Cookie Policy explains how Singula Decisions Limited (“Singula Decisions”, “we”, “us”) uses cookies and similar technologies on this website, what they do, and how you can control them.

We use cookies in accordance with the Privacy and Electronic Communications Regulations (“PECR”) and the UK GDPR. Where a cookie is not strictly necessary for the website to work, we set it only after you have given consent.

About Cookies

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on a return visit, remember your preferences, and understand how the site is being used.

Most of the information collected by our cookies does not identify you personally. Where cookie data does constitute personal information, our Privacy Policy explains how we handle it.

Your Choices

When you first visit this website you will be shown a cookie banner. You can:

  • Accept all — allow essential, analytics and marketing cookies;
  • Reject all — allow only the essential cookies needed for the site to work; or
  • Manage cookies — choose which categories to allow.

Rejecting non-essential cookies is as easy as accepting them, and the site will work either way. No analytics or marketing cookies are set before you make a choice.

You can change your decision at any time using the “Manage cookies” link in the footer of any page. Withdrawing consent is as easy as giving it.

The Cookies We Use

Strictly necessary cookies

These are required for the website to function and cannot be switched off. They do not require consent.

CookiePurposeDurationProvider
singula_consentStores your cookie preferences so we do not ask again on every page.12 monthsSingula Decisions

Analytics cookies

These help us understand how visitors use the site — which pages are read, how people arrive, and where they run into difficulty — so we can improve it. They are not essential, and are set only with your consent.

CookiePurposeDurationProvider
_gaDistinguishes one visitor from another for analytics reporting.13 monthsGoogle Analytics
_ga_4SQ3MK9HP1Maintains analytics session state for our Google Analytics property.13 monthsGoogle Analytics

We use Google Tag Manager to manage the tags on this site. Google Tag Manager does not itself set cookies; it controls when other tags, such as Google Analytics, are allowed to run. Analytics tags are configured not to fire until consent is given.

Marketing cookies

These are set by LinkedIn so we can measure how our advertising performs and, where you are a LinkedIn member, show you relevant ads. They are not essential, and are set only with your consent — consenting to analytics does not enable them.

CookiePurposeDurationProvider
bcookieLinkedIn browser identifier, used to identify a device across LinkedIn services.12 monthsLinkedIn
li_gcStores your consent choice for LinkedIn's own non-essential cookies.6 monthsLinkedIn
lidcRoutes requests to the right LinkedIn data centre.24 hoursLinkedIn
__cf_bmDistinguishes people from bots on LinkedIn's infrastructure, so the tag can load.30 minutesLinkedIn (Cloudflare)

LinkedIn may set further cookies where you are signed in to LinkedIn or where an advertising campaign is running — for example to match a conversion back to an ad. LinkedIn keeps a full list in its cookie table.

LinkedIn is operated by Microsoft. Its own handling of this data is described in the LinkedIn Privacy Policy.

Embedded Content From Other Websites

Some pages may include embedded content such as videos. Embedded content behaves as though you had visited the other website directly: that website may set its own cookies, collect data about you and monitor your interaction with the embedded content, including where you have an account and are logged in to that site.

Where we embed video, we use YouTube’s privacy-enhanced mode, which does not set tracking cookies unless you play the video. Playing an embedded video means YouTube may set cookies on your device under Google’s privacy policy.

Managing Cookies In Your Browser

In addition to the controls on this website, you can refuse or delete cookies through your browser settings. Note that this applies to all websites, not just this one, and blocking all cookies may stop parts of some sites working.

  • Google Chrome
  • Safari
  • Mozilla Firefox
  • Microsoft Edge

For general guidance on cookies and how to control them, see the ICO’s guidance for the public.

Questions

If you have any questions about our use of cookies, contact our Data Protection Officer at dpo@singuladecisions.com.

This Cookie Policy is effective from 27th July 2026 and replaces the version dated 28th April 2020.

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