WE ARE PASSIONATE ABOUT DRIVING SUBSCRIBER GROWTH

And have been for the past 20 years. Our hands-on experience has helped leading subscription companies navigate dramatic changes in their markets and the way in which consumers interact with products and services.

Change is constant, and we are leading the way in combining the latest technology advances in terms of AI and machine learning with deep domain experience helping companies like yours transform their subscription businesses across the globe.

Our partnerships with Microsoft Azure and Edinburgh University gives us access to significant intelligence to support the modelling and development of our platforms. Our pragmatic approach is driven by our innate knowledge of doing the right thing to drive subscription growth and support our clients at a speed the market demands. We have a philosophy of ‘taking only what we need’ and not putting unnecessary hurdles in the way of taking action. We believe data is an accelerator, not a barrier if it’s used appropriately.

We drive growth through brilliant decisions and intelligent actions.

OUR HERITAGE

Our heritage is our foundation.
The experience we have cumulated in driving growth for subscription businesses is unique.

1997
Our business was founded
1999
Helped Sony B4U launch a TV subscription service in the UK
1999
Ran acquisition campaigns based upon customer profiling
2004
Delivered our first Premier League pay-per-view event
2009
Helped Digital UK switchover 26 million households to digital TV
2010
Created real-time analytics dashboards showing customer insight
2013
Acquired 10 millionth subscriber for our clients
2017
Developed data models to predict customer behaviour
2018
Announced partnerships with Microsoft and EPCC at Edinburgh Uni
2018
Launched Singula® Subscriber Intelligence
2019
Won 8th award for AI/ML Product of the Year at NAB Show
2020
We are Singula Decisions

MEET THE TEAM

Andrew Burke

Chairman

Andrew is a long-time industry leader in broadcast and digital media, having spent over 30 years working exclusively in the technology, media and telecommunications space. He has held a number of senior executive positions, including Chief Executive Officer BT Entertainment and CEO Amino Technologies, and is currently Chairman of Singula Decisions, Crisp Thinking, ShopSee and a Partner at Snowy Road Ventures.

Bhavesh Vaghela

Chief Executive Officer

Bhavesh has over 20 years’ experience in the IT, software, and data analytics industries, and has been lucky enough to market both SaaS and on-premise software throughout EMEA, APAC and North America. He has previously held a number of senior marketing roles at Oracle, Intralinks, Global360 and Stellent – supporting many through to acquisition by tech-giants such as Oracle and OpenText.

Debbie Leishman

Chief Operating Officer

Debbie has spent her career at Singula Decisions, overseeing operations as the company has evolved as a business. She has over 18 years’ experience managing a broad range of departments including on-boarding, project delivery and client
success for our international customer base. A focused leader, Debbie has expertise in Subscriber Management, Customer Relationship Management, SaaS and pay-TV.

Gary Eunson

Head of Global Sales

Gary is Head of Global Sales, bringing over 20 years’ experience in selling software and services across all levels of the buying cycle. A strategic thinker and experienced negotiator, whose previous roles included Global Sales Director of both AbacusNext International and HotDocs Group, Gary has a strong background in cloud-based technologies with in-depth knowledge of key industry sectors.

Scott Leckie

Chief Technology Officer

Scott has spent over 20 years as a CTO and Vice President overseeing IT operations, with strong experience in product development and the interface between the commercial and operational aspects of the business. He previously held the CTO position at The ID Co, HotDocs and Axios Systems, building deep expertise in cloud and SaaS solutions – particularly around enterprise application deployment.

Martin Reynard

Chief Financial Officer

Martin has a strong track record of financial and general management with a broad range of industry experience, including innovative technologies, SaaS, renewable energy and medical devices. He brings a wealth of experience from previous executive senior positions at TravelTek, Edesix, Touch Bionics and FST Technologies, providing strategic, investment, financial and commercial support.

MEET THE BOARD

Andrew Burke

Chairman

Andrew is a long-time industry leader in broadcast and digital media, having spent over 30 years working exclusively in the technology, media and telecommunications space. He has held a number of senior executive positions, including Chief Executive Officer BT Entertainment and CEO Amino Technologies, and is currently Chairman of Singula Decisions, Crisp Thinking, ShopSee and a Partner at Snowy Road Ventures.

Bhavesh Vaghela

Chief Executive Officer

Bhavesh has over 20 years’ experience in the IT, software, and data analytics industries, and has been lucky enough to market both SaaS and on-premise software throughout EMEA, APAC and North America. He has previously held a number of senior marketing roles at Oracle, Intralinks, Global360 and Stellent – supporting many through to acquisition by tech-giants such as Oracle and OpenText.

Ronnie Millar

Founder and Non-Executive Director

After qualifying as a chartered accountant in 1985, Ronald spent twelve years in venture capital and property, latterly as Finance Director of Argent Group plc, a quoted property company, before founding the company with Jonathan Guthrie.

Peter Freeman

Non-Executive Director

Peter founded and remains a non-executive director of Argent Group, the property company developing Kings Cross, London. Peter is also a director and investor in Mayfields Market Towns Limited, which is promoting a new town in Sussex. Also within the property industry, Peter has been a non-executive director of Land Securities and MEPC; Chairman of the Investment Property Forum, and a member of the Bank of England Property Forum.

Graeme Jones

Non-Executive Director

Graeme joined Chasophie Limited, a privately owned venture capital company, in 1988. He has direct venture capital experience in a variety of industries including fund management, financial services, old and new media. He represents Chasophie at Board level for a number of its interests.

David Morrison

Non-Executive Director

David has been Chief Executive of Prospect Investment Management since 1999 when he started the company. On the Paywizard Board David represents Prospect's clients, RIT Capital Partners plc and The Weinstock Family. He is currently a Director of PayPoint plc, Snoozebox Holdings plc and Record plc, as well as various private companies.

Graham Welsh

Non-Executive Director

Graham joined Maven in April 2018 and is a Portfolio Manager for Scotland based in the Edinburgh office. Prior to joining Maven, Graham worked with RBS plc in lending, risk and restructuring roles. He has over 20 years of SME equity portfolio management experience, covering a wide range of business sectors and represents Maven at Board level for a number of its interests. Graham is a Chartered Banker and attained Associate Membership of the Association of Corporate Treasurers.

INTERESTED TO HEAR MORE?

We are really proud of our 20 years’ experience working with subscription businesses. Tap into our knowledge and let us help you drive sustainable growth.